04,01,2026 10 views
From January 12-14, 2026, the 2026 Central Strategy with the theme of "Leading the Mind, Strengthening Products, and Expanding New" will be launchedrubberThe Global Tire Dealers Conference of the Group was grandly held in Hangzhou. Global distributor partners gather together to discuss industry trends and chart a new chapter in development. This is not only an annual event, but also a deep outlook on product innovation, market layout, and brand leadership, marking that Zhongce Rubber continues to stand at the forefront and lead the way in the wave of globalization and intelligence.
The conference officially kicked off under the leadership of Jin Chaoyang, Manager of the Two Wheel Tire Market Department of Zhongce Rubber Group.
Adhere to integrity, innovate, be resilient, act diligently, and have foresight to win
Shen Jinrong, Secretary of the Party Committee, Chairman, and General Manager of Zhongce Rubber Group Co., Ltd., first delivered a speech. Mr. Shen reviewed the significant development process of the company in 2025, emphasizing that the company will continue to increase its R&D investment, attach great importance to the development of the two industries, and the R&D team will continue to grow and strengthen. He pointed out that the two rounds of market changes are even faster than the automotive market, and Zhongce's investment and adjustment in this field have always been at the forefront of the industry.
The company insists on breakthroughs in new materials and processes, achieving remarkable results in 2025 and promoting the rapid improvement of the overall performance of two wheel tires. Mr. Shen stated that compared to more than a decade ago, the demand for two wheeled tires has undergone tremendous changes, expanding from commuting to multiple scenarios such as commercial, recreational, racing, and leisure. He called on dealer partners to jointly pay attention to market changes and work hand in hand with Zhongce.
Facing 2026, Zhongce will further optimize its product structure and enhance high performancemotorcycle tireThe sales proportion of high-speed electric motorcycle tires has shifted from leading in total quantity to comprehensive leadership in all categories and segmented markets. The company requires a high level of sensitivity to new market scenarios, new vehicle models, and new demands, and relies on global production bases such as Indonesia and Thailand to create world-class two wheel products with world leading technology and processes. Mr. Shen emphasized that he hopes to use this conference to exchange trends and deepen cooperation with global distributors, so that domestic and foreign partners can have a more comprehensive understanding of Zhongce's increasingly rich product matrix.
Technological foundation and strong product breakthrough
Shen Jian, Executive Vice General Manager of Zhongce Anji Company, then took the stage and gave a detailed introduction to the advanced production technology and intelligent manufacturing upgrade achievements of various production bases of Zhongce. He mentioned that by continuously optimizing production processes and improving process accuracy, Zhongce has provided a solid manufacturing guarantee for "strong product innovation".
Chen Rongchao, Deputy Director of Zhongce Tire Research Institute, systematically elaborated on the company's key breakthroughs and technological accumulation in the research and development field in 2025, with the theme of "Product Innovation and Technological Innovation Layout". Focusing on the core of "strengthening products and exploring new ones", he emphasized the progress in new material applications, pattern innovation, and overcoming technical difficulties, and looked forward to the R&D plan for 2026, demonstrating Zhongce's firm determination to drive product upgrades with technology.
Leading the mind, strengthening products, and exploring new possibilities
Tao Jianhua, General Manager of Tire Sales Department of Zhongce Rubber Group, delivered a global marketing work report with the theme of "Leading the Mind, Strengthening Products, and Expanding New".
He reviewed the overall performance of sales performance in 2025 and thanked global distributors for their joint efforts in the complex market environment. Mr. Tao pointed out that in the face of constantly segmented market demand and consumer upgrading trends, the 2026 Zhongce will closely focus on the theme of "leading the mind, strengthening products, and expanding new", and promote the comprehensive upgrading of marketing strategies.
The marketing strategy for the new year will be integrated throughoutChannels, products, distributors, promotionFour core modules, the system launches the "123" special action plan, committed to enhancing brand influence, strengthening terminal mental occupation, and jointly exploring new incremental markets with distributors. Mr. Tao stated that confidence comes from the product, the team, and the support of every family member present. In 2026, join hands to fight another beautiful battle!
Honor, learn together, gather strength, and walk together
Leading the way and breaking the waves, seeking distant horizons and moving forward with determination. Gathering a team with faith and expanding new horizons with wisdom and strategy, they always stand at the forefront of the market. During the conference, a grand award ceremony was officially held. Representatives of outstanding dealers from around the world stepped onto the stage to receive their own honors.
Product Matrix Strength Witness
Outside the venue, the multi category product exhibition area of Chaoyang and Airson dual brands attracted the attention of Chinese strategists.
From high-end bicycle tires and esports grade motorcycle hot melt tires, to the new generation of electric vehicle smart tires and special vehicle tires, the rich product line comprehensively covers various scenarios of two wheeled travel, demonstrating Zhongce's continuous leading product research and development and market response capabilities.
Business Exchange Meeting
The conference also set up a business to enterprise exchange session, where the Zhongce team had face-to-face communication with distributor partners, listened to frontline market voices, and discussed regional development strategies.
Zhongce Family Banquet to Discuss the Future Together
The Zhongce family banquet that evening was warm and enthusiastic, with guests and hosts enjoying themselves and deepening their friendship and building consensus through laughter and joy.
In 2026, the new journey has begun.
First instance: Wang Yuanyuan
Second instance: Xu Wenjun
Third instance: Tao Jianhua
