At the South American Bochuang opening ceremony, IMMAC do Brasil representative Jose Gustavo Muller took the stage and reviewed Bochuang's nearly 20-year history in the Brazilian market under the title "Borche Brasil Uma Jornada de Sucesso".
Sitting in the audience are his old friends whom he has been working with for nearly twenty years.
In 2007, starting from the front line of the market
At that time, Brazilian customers were interested inBochuangThis Chinese injection molding machine brand is still relatively unfamiliar. Gustavo and his team started promoting Bochuang equipment from scratch, facing customer inquiries, service challenges, and building brand awareness, step by step opening up the situation.
The result exceeded expectations. At this stage,Bochuang's annual sales in Brazil exceed 10 million US dollars, with an average annual equipment sales of over 100 units——This achievement relies on the reputation of each device running on the customer's production line.
02. In 2016, from south to north, towards nationwide layout
With the accumulation of customer base, Bochuang has entered an active expansion phase in Brazil. Stable demand and solid customer base in the southern market; S ã o Paulo, as a commercial and logistics center, has become a pivot for national expansion; The northern region is an emerging growth space that requires sustained investment in training and services.
Bochuang and IMMAC jointly promote the construction of channels and service networks, gradually forming a nationwide layout.
In 2019, localized operations entered a new stage
In 2019, BBR (Borche Brasil Comercio de Maquinas LTDA) was established in Brazil, marking a crucial step in the localization of Borche's operations. Sales, service, and technical support are beginning to be more systematically integrated, further narrowing the distance between brands and customers.
In 2024, HDB (HDB Comercio e Industria LTDA) joined, further strengthening local service capabilities.
04. South American Innovation Embarks on a Voyage
In May 2026, South American Bochuang was officially established. For Gustavo, this moment is not so much an endpoint as the best footnote to the history he has personally experienced.
The story of Bochuang in Brazil has opened a new page.
