04,01,2026 10 views
On March 21, 2026, the ROADX Partner Conference and Passenger Car Tire New Product Launch Conference were successfully held in Bangkok, Thailand. This event brought together core distributors, important customers, and industry partners from all over Thailand to conduct in-depth exchanges on brand development, new product launches, and market cooperation, jointly opening a new chapter in ROADX's development in the Thai market.
Thailand, as one of the important automotive markets in Southeast Asia, occupies a significant position in the global strategic layout of Sailun Group. In recent years, with the continuous growth of car ownership and the acceleration of consumption upgrading trend, the passenger car tire market is ushering in new development opportunities.
At the event, Zhou Bo, the leader of Sailun Group, delivered a speech. He stated that Sailun has always been driven by technological innovation and continues to promote global development. Thailand is not only an important regional market, but also a key pivot for the group to deepen its layout in Southeast Asia. In the future, Sailun will continue to increase investment in products, brands, and market support, and work together with partners to achieve long-term stable development.
Subsequently, Zhang Tianyu, General Manager of Sailun Group's Asia region in Thailand, and Withawat Anunpornpimon, Product Manager of Passenger Car Tires in Thailand, respectively introduced Sailun Group and ROADX's new products.
ROADX Thailand distributor Krit Phonthanawasith shared the development of the ROADX brand in the Thai market on site and expressed confidence in future cooperation. He stated that the channel system plays a crucial role in brand implementation and market expansion, and will continue to optimize market policies, strengthen service support, and further enhance the market competitiveness of products in the future.
One of the important highlights of this event is the official release of the new ROADX passenger car tire product. Faced with higher requirements for tire performance in the passenger car tire market, ROADX continues to focus on user core needs and optimize and upgrade its products from multiple dimensions such as safety, comfort, energy efficiency, and durability. The new product released this time integrates advanced formula technology and structural design, effectively optimizing noise reduction performance and fuel efficiency while improving handling stability, bringing users a more balanced and high-quality driving experience. The launch of this series of new products marks ROADX's further deepening layout in the field of passenger car tires and provides a more competitive product selection for the Thai market.
In addition to new product launches and strategic sharing, this event also included on-site ordering, interactive communication, and performance sessions, creating a lively atmosphere. This event is not only a new product launch, but also an important opportunity for Sailun Group to deepen cooperation with its Thai partners. In the future, ROADX will continue to focus on products, market orientation, and cooperation, working together with local partners to continuously expand market boundaries and enhance brand influence.
Sailun Group will continue to promote its layout in the Asian market and work together with global partners to move towards a more stable and sustainable new stage of development.
