04,01,2026 10 views
On March 19, 2026, the 20th China Automotive Aftermarket Upgrade Trend Forum was grandly opened in Shenzhen. This forum gathers industry elites, focusing on the new trend of standardized and high-end development in the automotive aftermarket, and exploring the core path of channel upgrading and brand going global. He Yong, General Manager of Wanhua Chemical New Materials Business Unit, was invited to attend this industry event and share the technological innovation and cutting-edge solutions of automotive film materials on site. Together with colleagues in the upstream and downstream of the industry chain, they explored the new future of high-quality development of the automotive film industry.
He Yong, General Manager of Wanhua Chemical New Materials Division, attended the roundtable forum
In the roundtable discussion of this forum, He Yong shared his forward-looking thinking as an upstream material supplier for car wrap film. Faced with the challenges of industry profit pressure and intensified low-quality competition, Wanhua insists on doing the "difficult but right thing": relying on the advantages of industrial chain integration to achieve core goalsraw materialStable self-sufficiency, promoting the iteration of car wrap technology at the molecular level; Build a solid quality defense line relying on advanced equipment, and construct a system that covers multiple performance requirementsTPUProduct matrix ensures long-term reliability of products. In terms of global layout, Wanhua provides stable and high-quality raw material guarantees for overseas car companies and car clothing brands through the linkage of dual bases at home and abroad. Wanhua is demonstrating through practical actions that only by returning to the origin of quality and adhering to innovation driven principles can we lead the industry out of the quagmire of internal competition.
At the subsequent thematic forum, He Yong delivered a keynote speech titled "Quality and Innovation Dual Engine - Helping Chinese Car Clothing Brands Shine Globally", systematically explaining Wanhua's strategic path of empowering Chinese car clothing brands with material technology for global development. He pointed out that as the trend of customization in the automotive industry continues to deepen, the car wrap film market is accelerating its transformation and upgrading towards high-end and multifunctional direction. At the same time, facing the challenges of industry competition and trade barriers, Wanhua relies on the operation of the China Europe dual base to build a global supply foundation. With an integrated industrial chain layout, it endows its products with excellent physical properties, weather resistance, and compliance. From stable supply to performance guarantee to brand value empowerment, it is comprehensively helping Chinese car clothing brands go global with material technology, demonstrating its hardcore strength.
In the future, Wanhua Chemical will continue to use materials technology as the core engine, focus on upgrading the quality and innovative development of the automotive film industry, work with more partners to build a new ecosystem of coordinated growth throughout the entire chain, help Chinese automotive brands enhance their global competitiveness, and jointly promote the high-quality development of the automotive aftermarket industry chain, making the voice of Chinese material innovation resound on the global stage!
