Pulp molding packaging overturned? No wonder all your customer orders and repeat purchases have been sold out

Are many merchants confused? Although everyone has switched to pulp molded packaging and others can retain their customer base and increase their repeat purchases, you have received a lot of negative reviews and a skyrocketing return rate after switching?

Even someone roast: a good high-end product will become cheap after changing the packaging?

　　Truth to the heart: Pulp moldingThe packaging itself is not right or wrong. What ruins your reputation is not the material, but the craftsmanship details that you cannot see!

90% of packaging failures, redesign failures, and upgrade failures on the market are all due to three inconspicuous details

　　01Color difference ignored

　　Don't ignore color difference anymore: Consumers' eyes are far more discerning than standards.

For pulp molding manufacturing, with the same raw materials and machines, as long as the drying temperature and humidity are adjusted a few degrees, the color of the finished product will shift. Many factories will say, 'This is a normal industry error and does not affect usage.'.

But consumers don't even look at your industry standards! A brand that can do it,Batch retention of samples, batch by batch color matchingOnce the standard color level is exceeded, the entire batch will be invalidated directly.Every time the buyer receives the goods, they are uniformly clean and high-quality white. The first impression upon opening the box is that the brand is reliable and the texture is online.

Brands that don't know how to do it are completely left to their own devices,A batch of pure white, a batch of gray, and a batch of yellowed.In the eyes of users, this is not an error, it isBrand cutting corners and quality control shrinkageOnce there was a color difference and the car overturned, it directly lost the trust of old customers, and the repurchase naturally plummeted.

　　02. Texture is determined by hand feel

Many businesses only focus on whether the pictures look good or not, but overlook the most important point:Packaging is for touching, not just for viewing.

Users can open, retrieve, flip through, and store items with a touch time that far exceeds your imagination.The high-end feel of pulp molded packaging is all hidden in the precision of the mold.

A pulp molded gift box with a good reputation uses precision polished mirror molds, with a delicate and even surface texture that feels smooth and layered, without scratching or roughness. It comes with a light luxury texture and is perfectly suitable for high-end categories such as tea and beauty.

The overturned pulp molded gift boxes are mostly made of old factory molds that have been repeatedly used and worn out for a long time without polishing.

It looks similar to the naked eye, but when touched, it's all overBurr, rough and dry, with a subtle grainy textureEspecially obvious.Visual perception can deceive, but tactile sensation will never deceiveOnce touched, the high-end impression in the user's mind immediately returns to zero.

　　03. A product that doesn't shake is noble

Many people think that as long as the inner tray can hold the product, it doesn't matter if it's a little tight.absolutely wrong!

The delicacy of packaging,We strive for millimeter level accuracy.

The popular brand's pulp molded inner tray has extremely strict control over the positioning tolerance, and the product fits snugly in the hand without any looseness. This tight fit will make users subconsciously feel that the product is finely crafted and the brand is professional and reliable.

The interior of the rollover brand looks exactly the same, but actually the gap is too big. With a gentle shake of the box, the product collides and shifts back and forth inside. Even if the quality of your product is good,Loose packaging can also directly lower the product gradeMake users feel that the workmanship is perfunctory and not worth the price.

　　04. Are you making a hit or a flop?

Don't treat packaging upgrades as a simple change of style anymore.

For consumers,The unboxing experience is the first product experienceEveryone can change the material, and details are the core competitiveness to widen the gap and lock in repeat purchases.

Blindly suppressing costs and neglecting process details may seem like saving a small amount of money, but in reality, it loses reputation, repeat purchases, and brand premiums.

The IPFM International Plant Fiber Molding Industry Exhibition is held by Packaging Tribe and Meili Huake has formed a strong alliance to jointly create an exclusive business exchange event for the plant fiber molding industry. Focusing on intelligent lean manufacturing of plant fiber molding, innovation in raw and auxiliary materials, and innovative design and application of products, showcasing the unlimited potential of green power of plant fiber molding. Empowering industries to efficiently expand unlimited global application opportunities under the global ban on plastic and China's dual carbon policy.

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