08,03,2026 1 views
On April 16th, Tianjin V1 International Circuit. Amidst the roar of the engine and the rigorous testing of the professional track, the grand launch event for the new Linglong Master II, titled 'On top of the Master, Remake the Master', was held. Lingkun Zhou, President of Linglong Tire, Kuntao Guo, Vice President of Linglong Tire, and other company leaders, as well as channel partners and media friends from all over the country, attended the event to witness Linglong's strategic investment in the mid to high end market.
The call of the times, the high-end transformation of Chinese tires has broken through
This is a magnificent new era, where independent brands ride the wind and waves, ushering in a shining moment. Chinese enterprises shoulder the mission of defining the high-end of the industry. Linglong deeply understands this trend and anchors a clear and firm strategic path - focusing on the three core areas of brand, product, and channel, and fully driving the enterprise to "break through upwards".
Lingkun Zhou, President of Linglong Tire, delivered a speech on "Three Upwards"
As the vanguard of the product upward strategy, Linglong will launch the "New Linglong Master Series" at the end of 2023, with three flagship products: Master Control, Master Quiet, and Master Enjoy, accurately entering the mid to high end market. In 2025, Master Zhitu and Master Zhikong (explosion-proof tires) will join successively, and the product matrix will become increasingly complete.
In multiple authoritative evaluations both domestically and internationally, the Master series has achieved convincing results in all performance indicators, including wet braking, handling stability, noise control, and energy efficiency, on par with top international brands. In the past year, the cumulative sales of the Master series have doubled year-on-year, laying the most solid foundation for Linglong's high-end journey.
Master II, ushering in the era of tire "full cycle performance"
If the first generation of masters is the "admission ticket" for Linglong's high-end transformation, then the second generation of Linglong masters is the genetic evolution of Linglong from "excellent" to "outstanding".
Chinese Marketing Director You Kai deeply analyzes Master's second-generation core technology
Relying on the seventh generation technology platform TECHNOLOGY 7, Linglong has achieved a fundamental upgrade in its product concept: elevating high performance from an "instantaneous state" to a "stable normal" that runs through the entire lifecycle of tires. This means that from new tires to wear and tear to scrap, the Master II always maintains "peak performance throughout the entire cycle" in six dimensions: wetland handling, dry handling, wetland safety, quiet driving, ultra long mileage, and low energy consumption, making every kilometer withstand the test.
The second generation of Master has achieved three breakthroughs in peak performance simultaneously on the same product for the first time through systematic technological innovation:
Peak of driving control - sensitive driving control at all times: regardless of dry or wet terrain, straight-line acceleration, or cornering attack and defense, the special tread formula and pattern design ensure that the tires always provide precise and stable handling response, giving the driver confidence.
Security Peak - Full Stage Security and Reliability: This is the most core technological breakthrough of Master II. After traditional tire wear, the wet braking distance significantly increases, while the Master II maintains excellent wet braking performance from new tires to wear limits through collaborative optimization of materials and structures, truly achieving "full range safety without attenuation".
Durable Peak - Full Range Durability Performance: While improving handling and safety, the Master II did not sacrifice its lifespan. The high wear-resistant formula and structural optimization have significantly increased its comprehensive driving range compared to the previous generation product, creating higher full lifecycle value for users.
The three peaks are not simply a combination of functions, but a systematic achievement of collaborative innovation on the TECHNOLOGY 7 technology platform. Linglong uses a complete and systematic solution to eliminate the need for consumers to choose between handling, safety, and durability.
Track verification, professional validation of strength
After the press conference, a real "big test" kicked off at the Tianjin V1 International Circuit. This professional track, which is over 3.7 kilometers long and meets international standards, has multiple high-speed bends and extreme braking zones - it is the touchstone for testing the true strength of tires.
During the braking process, the water film covering the road surface did not cause any hesitation, and the braking distance was stable, controllable, and composed; In high-speed bends, the lateral support force of the tires firmly stabilizes the body of the vehicle, without drifting, pushing, or panicking; In terms of quietness, it breaks the traditional perception that "performance and comfort cannot be achieved at the same time" - the interior of the car is as quiet as a car brushing circles.
After a test drive, a senior automotive journalist bluntly stated, "The wet braking and handling response have reached the international first-line level, and the entire process is very stable
Every brake and turn on the track is the most authentic test of the second generation master. And this answer sheet won the recognition of everyone present.
With products of utmost craftsmanship, we strive for higher heights together
The product strength has been verified on the track, and the next question to be answered is: how to make it more accessible to more users?
The second generation of masters will be officially launched through the national 3500+authorized distribution stores, as well as the official flagship stores of JD, Tiktok, Tmall Linglong and other online platforms, and will be exclusively launched on the JD platform. In terms of supply chain and distribution system, Linglong has built a four level collaborative distribution network including general warehouse, sub warehouse, long tail warehouse, and front warehouse. At that time, it will provide users with efficient delivery experience of "same day delivery" and "next day delivery", so that every expectation can be quickly reached.
Master's second generation joins JD's "Chinese Goods on the Track" program for car maintenance
The release of the second generation of the new Linglong Master is not a simple product iteration, but a comprehensive evolution at the level of Linglong genes. It carries the high-end mission of Linglong brand, applies the latest technological achievements of Linglong products, and will be delivered to every consumer who pursues quality driving experience through a nationwide supply chain and channel network.
Looking ahead to the future, Linglong will continue to steadfastly move forward on the strategic path of "product improvement, brand improvement, and channel improvement" with its ultimate craftsmanship in products and never-ending spirit of innovation, along with all its partners. Let more consumers see: Chinese tires can not only make, but also lead; Chinese brands are not only trustworthy, but also worthy of pride!
