Recently, He Haichao, Chairman of Jinwei Machinery, visited Jinwei Machinery's Liyang factory and gathered with marketing pioneers who are stationed overseas and fighting on the front line of the market to discuss how to continue deepening Jinwei Machinery's global layout around the "service center+factory" model.
Recently, He Haichao, Chairman of JWELL Machinery, visited JWELL Liyang Factory ａnd gathered with overseas marketing pioneers stationed abroad at the frontline of global markets. Centered on the "Service Hub + Factory" model, they discussed ways to further deepen JWELL’s global layout.
Salute to the 'Trailblazer': A frontline voice, the most authentic power
At the exchange meeting, overseas marketing teams shared market trends, customer feedback, and competitive situations of their respective host countries one by one.
At the seminar, overseas marketing teams took turns sharing market trends, customer feedback ａnd competitive landscape in their respective stationed countries.
From the Americas to Eurasia, from North Africa to Southeast Asia, the overseas soldiers of Jinwei Machinery travel to the forefront of markets in more than 120 countries and regions. They are not only promoters of products, but also spokespersons for Jinwei's brand image. Behind grand strategies, people play a decisive role. These pioneers are stationed overseas all year round, overcoming numerous difficulties, winning customer trust with professional skills and comprehensive services, and continuously promoting the localization process of Jinwei in this process, allowing the brand to truly integrate into the local market.
From the Americas, Eurasia, North Africa to Southeast Asia, JWELL overseas staff serve on the frontlines across more than 120 countries ａnd regions. They act not merely as product promoters, but also brand ambassadors of JWELL. People stand as the decisive factor behind grand strategies. These pioneers reside overseas year-round, overcoming numerous hardships. They win customer trust with professional expertise ａnd all-round services, continuously advancing JWELL＇s localization drive ａnd enabling the brand to integrate deeply into local markets.
During the communication, Director He emphasized the need to pay attention to the real needs of customers, continuously improve the level of localized services, and enable Jinwei Machinery not only to "go global", but also to "go in" and "take root".
During the discussion, Chairman He emphasized that teams must focus on clients’ actual demands ａnd continuously upgrade localized services. Only in this way can JWELL Machinery not only go global, but also take root ａnd thrive locally.
Service Center+Factory ": Jinwei's Core Strategy for Globalization
In this exchange, Director He and the marketing team had a deep discussion on Jinwei Machinery's accelerating globalization core strategy - the "service center+factory" model.
During the meeting, Chairman He ａnd the marketing team conducted in-depth discussions on JWELL’s core global strategy — the "Service Hub + Factory" model, which the company is accelerating to implement.
Since accelerating its globalization layout in 2025, Jinwei Machinery has taken "deepening global markets and meeting customer needs" as its core, gradually promoting the construction of overseas after-sales service centers, and upgrading to a "service center+factory" composite base in mature markets.
Since JWELL accelerated its global expansion in 2025, JWELL has centered its efforts on exploring global markets ａnd prioritizing customer needs. The company has phased the construction of overseas after-sales service centers, upgrading qualified regional outlets into comprehensive "Service Hub + Factory" bases.
Jinwei Machinery Brazil After sales Service Center
Jinwei Machinery Vietnam After sales Service Center
Jinwei Machinery Thailand Factory
Mr. He told the marketing team that the essence of the "service center+factory" model is to connect the "last mile" of serving customers - setting up marketing centers, after-sales service centers, and parts warehouses locally, gradually realizing the organic combination of local services and localized production, and forming a virtuous cycle.
Chairman He stated that the essence of the "Service Hub + Factory" model is to bridge the last mile of customer service. By setting up local marketing offices, after-sales centers ａnd spare parts warehouses, JWELL integrates localized services ａnd local production in a coordinated manner, building a sustainable ａnd virtuous business cycle.
Only by being closer to customers can we truly understand them; only by rooting ourselves locally can we truly serve the world
Only by getting closer to customers can we truly understand them; only by rooting locally can we serve the world sincerely.
