Ningbo Kadiya Electric Appliance Co., LtdFounded in Cixi, Zhejiang in 2001. Covering an area of over 150 acres, with an annual production of over 8 million small household appliances and an annual output value exceeding 1.5 billion yuan. The company specializes in cooling appliances such as circulating fans, floor fans, and air conditioning fans in summer, and heating equipment such as warm air blowers, electric heaters, and convection heaters in winter. The product has won the iF Award and Red Dot Award in Germany, and its design ability has become its moat through homogeneous competition.
Preface
This summer, the high temperature came earlier than usual, and many parts of the country have issued consecutive high temperature warnings. At the same time, the cold waves of winter also occasionally break records - the drastic fluctuations in temperature make small appliances such as electric fans and heaters, which were once seen as "seasonal supplements," become truly essential.
Demand is no longer divided into peak and off peak seasons, but rolls throughout the year. Today's hot weather hit, and sales of cooling appliances skyrocketed overnight; Tomorrow's cold wave is coming, and heater inventory is in short supply. The response time left by the market for factories is getting shorter and shorter.
Cixi, Ningbo. In the Katya workshop, the Haitian injection molding machine is running at high speed and in an orderly manner. Production lines are running at full speed, and batches of newly produced circulating fans and warm air blowers are quickly being sent to various parts of the country. In the face of this sudden consumer heat wave, the production line of this factory is not in a panic, only with precise and seamless cooperation.
How can a company quickly increase production and deliver on schedule?
The cruel truth of small household appliances
Hurry up, or get out
This kind of sudden burst of production is not unfamiliar to Cartier.
Cartier products
In the view of Manufacturing Director Shi Jinjue,SmallThe survival rules of the home appliance industry are very cruel:The product lifecycle is short and the updates and iterations are fast, and industrial design has already transformed from icing on the cake to a survival necessity——Cartier will launch more than 10 new products in one season, and even the best design will ultimately be realized on the manufacturing end.
Behind this' hard work ', the support of equipment stability is an indispensable link.The cooperation between Cartier and Haitian injection molding machines began in 2003For over 20 years, more than 100 Haitian injection molding machines and a complete set of related equipment have been integrated into every injection molding process.
Haitian equipment in the Cartier factory
Mr. Shi said it very directly:“Haitian injection molding machines and supporting equipment are the core guarantee for making good products“
Specifically, there are two levels:
Firstly, precise controlEnsure dimensional stability and consistency in appearance. The appearance details of every product that consumers receive depend on whether injection molding can be consistent.
Secondly, stable operation,The fundamental guarantee of high yield in large-scale production. Whether the equipment can maintain stable quality output for a long time directly determines whether the bulk delivery can be completed on time.
These two requirements may seem simple, but in the production environment of high-frequency iteration and multi variety switching, the test of injection molding equipment is extreme.
In the long-term deep cultivation of the industry, Cartier has built three core advantages: first, the independent ability of the entire industry chain; The second is the intelligent manufacturing system; The third is continuous product innovation. With continuous emphasis on industrial design, Cartier has repeatedly won international awards.
The resilience of the production line under the wind outlet
The market fluctuations caused by extreme weather are a test for any manufacturing enterprise.
Cartier's actions were quick, and they had already made product layouts in response to changes in market demand in indicators such as energy efficiency and noise.When seasonal urgent orders begin to surge, with the strong production capacity elasticity and stable output of Haitian injection molding units, Cartier is able to quickly expand and adjust its dedicated production line in a very short period of timeTo smoothly digest the sudden production peak into daily average shipments - ensuring that summer fans are not out of stock and winter heaters are constantly on hold.
Relying on this resilient smart manufacturing trump card, Cartier has caught wave after wave of climate driven market demand and quickly transformed it into tangible growth.
The next gust of wind comes from intelligent manufacturing
The heat wave will eventually subside, but climate fluctuations have become the norm. When extreme weather repeatedly strikes,The competition on the manufacturing side is no longer just a competition of production capacity, but a balance between precision and responsivenessFor the future trend of small household appliances, Cartier believes that intelligence and the interconnection of all things are clear directions. In the future, both parties will continue to deepen their collaboration from three aspects: flexible manufacturing, online quality monitoring, and process optimization and innovation, and jointly evolve towards the goal of "one click production change" in intelligent manufacturing.
Group photo of both parties
From 2003 to today, both sides have gone through more than 20 years together. Looking back at the waves of sudden market demand caused by extreme weather in recent years, the confidence that Cartier has been able to steadily catch has never been luck, but the ability accumulated over the years.
Truly competitive manufacturing is not about always predicting the next gust of wind.
But when the wind blows, the production line is ready to welcome it.
