The 17th Harbin International Sugar, Wine and Food Fair

Host: Harbin Great Wall International Exhibition Co., Ltd

Organizer: Harbin Zhonglue Technology Development Co., Ltd

　　Connecting the North and South to the Five Continents through Communication

　　Communicating the South ａnd the North Linking five continents

Harbin, the capital of Heilongjiang Province, has a total population of 10.0099 million. Harbin is located in the center of the Northeast Asia Economic Zone, radiating to Russia, Mongolia, South Korea, and Japan. Taiping International Airport can handle passenger and freight intermodal transportation services in 110 countries and over 300 cities, with an annual throughput of 24.651 million passengers.

Harbin is a famous capital city with a long history and a blend of Chinese and Western cultures. It is known as the "Paris of the East" and "Moscow of the East" for its unique architectural style and cultural landscape; Harbin, known as a "world-renowned ice and snow tourism city," "city of music," "hometown of power," "city of medicine," "green food base," "birthplace of beer," "summer capital of ice city," and so on, have received more praise from people.

Harbin is rich in resources and has strong capabilities. Its technological strength ranks sixth among provincial capitals in China and tenth among the top 100 cities in terms of comprehensive strength. The development of the economy has promoted the prosperity of the alcohol and food consumption market in Harbin and even Heilongjiang Province. The high-altitude latitude and distinct four seasons have led to the development of unique culinary cultures in Harbin in different seasons.

At present, Harbin ranks first in the national per capita consumption of alcoholic beverages and food. In the long winter, high Baijiu and spirits are widely welcomed by the citizens, which is also the main feature of alpine regions. And beer consumption is unparalleled, truly the 'beer capital'. In 1900, Harbin had the first beer factory in China, and regardless of winter or summer, beer became a beverage suitable for all ages in Harbin. Hot pot shops, barbecue shops, Northeast cuisine, Cantonese cuisine and other cuisines are all over the major supermarkets and streets. Russian style dinners, Japanese cuisine, Western style restaurants are full of people. Red wine, beer, Baijiu, foreign wine and various kinds of food collide with Harbin people's bold and unrestrained character, casting the city's distinctive food characteristics, making Harbin a colorful paradise of food culture.

Harbin, an international metropolis with rapid economic development, will dance with the world and develop hand in hand, welcoming tomorrow's magnificent glory with great openness, high taste, and great leaps.

　　Introduction of the organizer

　　Introduction of the organizer

Harbin Great Wall International Exhibition Co., Ltd. (referred to as Great Wall Exhibition) was founded in 1997. It is a private professional exhibition enterprise and one of the pioneers in the emerging Chinese exhibition industry. With a customer-oriented business philosophy, a dedicated spirit of striving for excellence, and a unique strategic vision, the company has developed into one of the strong leaders in the exhibition industry in northern China after 29 years of experience in more than ten different industries, 278 exhibitions, conferences, competitions, performances, and festivals. The principle of Great Wall Exhibition is' Only the success of our customers leads to our development '. We hope to become assistants and partners in promoting our customers' products and brands, and we firmly believe that we can achieve this because we have excellent capabilities in organizing large-scale exhibitions!

　　The exhibitions held (partially) are as follows

　　The exhibitions (parts) held are as follows

　　Exhibition Introduction

　　Exhibition Profile

The Harbin International Wine Food Trade Fair (HWFTF) is a large-scale, influential, and high-quality trade fair for the alcoholic beverage and food industry in Northeast China. The exhibition will be held from May 8th to 10th, 2027 at Harbin International Convention and Exhibition Center, hosted by Harbin Great Wall International Exhibition Co., Ltd., a leading enterprise in the exhibition industry in Heilongjiang Province with a history of 29 years. It is expected that more than 300 domestic and foreign enterprises will participate in the exhibition, with an exhibition area of 20000 square meters, an expected 30000+professional visitors, and 20+professional forums.

With the rapid development of China in recent years, people's living standards have greatly improved, and higher and higher requirements have been put forward for the standards of alcoholic beverages and ingredients, which has injected strong impetus into the development of the industry. This exhibition covers nearly a hundred categories including various types of alcoholic beverages, beverages, tea drinks, Chinese and Western style catering, various ingredients, hot pot products, frozen foods, smart technology, etc. It gathers many industry benchmark brands and emerging talents to participate, forming a strong upstream and downstream connection between alcoholic beverages, beverages, ingredients, catering, and packaging. Based on the advantages of the vast Chinese consumer market, we will focus on exploring the markets for alcoholic beverages and food ingredients in the three northeastern provinces of China, eastern Mongolia, and Russia through activities such as product display, information release, technical exchange, and on-site procurement.

The 27th HWFTF 2027 Harbin Sugar and Wine Fair (Spring) is not only the preferred platform for the annual release of new products in the alcohol and catering food industry, but also the preferred event for industry enterprises to visit, purchase, and negotiate cooperation. It is the best channel for domestic and foreign alcohol and food brands to expand into the Chinese mainland market. As a benchmark for the alcoholic beverage and catering food industry, the exhibition will attract professional visitors from various channels such as wholesalers, traders and distributors, importers and exporters, hotel catering, chain franchise stores, food and beverage trade, schools/airlines, e-commerce platforms, bars, large supermarkets, terminal restaurants, and catering investment to visit, place orders, and engage in business exchanges. It is a large-scale and comprehensive industry exchange event for the alcoholic beverage and catering food industry. At the same time as the exhibition, there will also be Harbin Catering Chain Franchise Exhibition, Harbin Catering Ingredients Expo, Harbin Hotpot Ingredients and Raw Materials Exhibition, Harbin Barbecue/Barbecue Supply Chain Exhibition, and Harbin Food Packaging and Catering Equipment Exhibition.

The 27th HWFTF 2027 Harbin Sugar and Wine Fair (Spring) will not only promote the growth of enterprises and buyers, but also drive the high-quality development of the alcoholic beverage, catering and food industry, becoming an industry peak event that cannot be missed!

　　Exhibition Scope

　　Exhibits on Display

　　

A、 Liquor exhibition area: various Baijiu, wine, beer, foreign wine, ice wine, noble wine, spirits, fruit wine, rice wine, rice wine, liqueur, health wine, health wine, medicinal wine, low alcohol drinks, pre mixed cocktails, whiskey, vodka, brandy, rum, sparkling wine, sweet wine, champagne, sake, vermouth, Bozuli wine, aperitif, refreshing wine, liqueur, cocktail, etc;

B、 Beverage and dairy exhibition area: various food and beverage, carbonated beverage, functional beverage, fruit juice beverage, fruit tea, cola, fruit and vegetable beverage, fruit dew beverage; Mineral water, purified water, soda water, mineral water, glacier water, mountain spring water, weakly alkaline water, low deuterium water, true selenium water; Various dairy beverages, pure milk, fresh milk, yogurt, soy milk, formula milk, cheese, chocolate, ice cream, desserts, whole milk powder, formula milk powder and other dairy products;

C、 Tea and coffee exhibition area: various types of black tea, green tea, black tea, white tea, yellow tea, clear tea, tea bags, tea drinks, various types of tea and tea set gift boxes, etc; Various coffee beans, instant coffee, bottled coffee, coffee companions, coffee ingredients, coffee drinks, coffee utensils, coffee machine equipment, etc;

D、 Food Exhibition Area: Various leisure foods, puffed foods, convenience foods, baked goods, green foods, Chinese time-honored brands, local specialties, frozen foods, marine foods, canned foods, candies, jellies, preserved fruits and vegetables, nuts and stir fried goods, fruits and vegetables, maternal and elderly food, health foods, high-end tonics, enzyme products, vitamin products, dietary fiber extracts, amino acid products, etc; Meat and poultry products, poultry products, egg products, soy products, bee products, edible mushrooms, ready to eat products, frozen foods, and ice cream product series; Sea cucumber, abalone, sea cucumber products, seaweed and other marine foods and aquatic products, as well as frozen, dried, and live seafood and seafood processed foods;

E、 Grain and Oil, Seasoning, Additives and Ingredients Exhibition Area: Various types of rice and flour, deep processed products of various grains, grains and cereals, various edible oils, rapeseed oil, peanut oil, olive oil, sesame oil, fruits and vegetables, dehydrated and dried foods; Various condiments, soy sauce, vinegar, monosodium glutamate, chicken essence, Fermented bean curd, chicken powder, chicken juice, cooking wine, spices, pickles, sauce, Pickled vegetables, mustard tuber, pickles, fish sauce, sugar, salt, compound condiments (juices), brine, soup, hot pot condiments, various chili products, western food condiments, condiments, seasonings, seasoning bags, edible fungi and dry goods; Baking raw materials, baking additives, preservatives, baking fillings, cake decorations, etc;

F、 Food and Beverage Ingredients Exhibition Area: Prefabricated Vegetable Processing and Production Enterprises and Brands, Various Prefabricated Vegetables, Meat Ingredients, Seafood; Hot pot ingredients, hot pot base, dipping sauce, soup, seasoning; Hot pot frozen and prepared foods, hot pot ingredients, hot pot hotpot hot dishes, convenient dishes, convenient staple foods, self heating foods, ready to eat foods, and specialty new ingredients, etc;

G、 Food and packaging machinery: food machinery, filling, coding, labeling, baking, cooking machinery, food processing equipment, packaging machinery, packaging materials and products, printing machinery, cardboard machinery, plastic machinery, brewing equipment, kitchen and catering equipment, baking equipment/packaging and tools; Food preservation and freezing, refrigeration equipment, freezing, refrigeration, preservation equipment, quick freezing equipment, cold storage, freezer, central kitchen, etc; Various types of packaging containers, packaging materials and products for alcoholic beverages and food products, various wine bottles, caps, stoppers, boxes, wine utensils, wine openers, wine glasses, decanters, ice wine barrels, spitting barrels, red wine preservatives, wine cabinets, wine kilns, etc; Packaging materials such as bottle color printing, paper boxes, and cardboard boxes; Fruit juice extractor, etc; Baking packaging design, baking product packaging solutions, etc;

H、 Exhibition Area for Catering Chain Franchise, Supply Chain, E-commerce Platforms and Service Providers: Catering Management and Franchise, Catering Management and Service, Brand Planning; Live streaming and short video, MCN institutions, live streaming equipment, social e-commerce, community group buying, community e-commerce, content e-commerce, private domain e-commerce, e-commerce industrial parks, internet celebrity live streaming bases, e-commerce business associations and alliances, etc.

　　exhibition fee

　　Expenses for Exhibition

1. Non standard exhibition booths inside and outside the venue (without any facilities)

Non standard exhibition booths in the museum cost 680 yuan per square meter

2. Standard exhibition booths in the museum

3 meters x 3 meters=9 square meters 6800 yuan

Instructions:

(1) The standard booth adopts international standard exhibition racks, aluminum alloy frame, three exhibition walls, Chinese and foreign language lintel boards, two spotlights, one negotiation table, two chairs, and one 220V/5A/400W power socket.

(2) Near the entrance and exit exhibition stands and double-sided exhibition platforms, each with an increase of 1500 yuan.

3. Non standard exhibition booths are required to pay a construction management fee of 15 yuan/m ².

4. Electricity exhibiting companies can rent 220V blue plugs for up to 3KW during the exhibition period at a rate of 100 yuan per plug per day; Within the extension of 3KW, 220V blue plugs can be rented for 100 yuan per day, and within 9KW, 380V red plugs can be rented for 300 yuan per day.

5. Participating companies are required to pay a garbage cleaning fee of 270 yuan per 9 square meters.

　　Powerful media promotion - professional audience

　　Strong Media Publicity—Professional Audience

◆ Media Promotion Matrix

Create an online and offline linkage publicity matrix, and open up promotion channels such as TV, radio, industry magazines, industry professional websites, sugar, wine and food related WeChat official account, WeChat groups, WeChat official account, Tiktok, Kwai, Microvision, Volcano Video, Watermelon Video, Today's Headlines, Bilibili, Little Red Books, mainstream APP, microblog topics, hype, KOL/online celebrity communication, H5, to provide effective support for the momentum building of the exhibition.

◆ Media support

Tiktok, Kwai, Toutiao, Tencent, Baidu, Sina, 360, NetEase, Heilongjiang Longshi Group, Harbin TV, Harbin Newspaper Group, Heilongjiang Newspaper Group, Jiuyinqiao, Jiuzhan.com, Cloud Alliance, Jiushui Investment Network, Suohuo Special Issue, Suohuo Good Wine Agency Network, Famous Wine Investment Network, Popular Food and Beverage Investment Network, China Food Investment Network, Food Partner Network, Food Investment Network, Popular Food and Beverage Materials Investment Network, Haotu Food Network, Food Exhibition Collection, Food Exhibition Network, Xingwang Bao, Packaging and Printing Network, Plastic Machinery Network, Food Machinery Equipment Network E Exhibition Network, Good Exhibition, 21 Food Business Network, China Food Network, Red List Health Food Network, Hezhan, Global Franchise Network, Youth Entrepreneurship Network, Catering Industry, Second Fire Food Agency Network, Fine Wine Investment Network, Foreign Wine Channel Chinese Network, Global Organic Network, Big Exhibition Network, Food Storytelling Network, Trendy Business Network, Food Industry Network, Food Business Network, World Food Network, Food Ingredients Network, Food Information Network, Greater China Food Network, Food Business Information Network, Food Information Reporting Network, Public Food Network, Houdao Food Network, Koufu Food Network, Xinbao Food Network, Health Food Network, Shenzhou Food Network, Modern Food Network, Investment Food Network, Excellent Food Network, Source Food Network, Health Food Network Network, Advantage Food Network, World Wine Network, Wine Information Network, Wine Industry Network, Mingmen Wine Network, Headline Sugar and Wine Network, Youyou Sugar and Wine Network Wine Information Network, Wine Information Network, Greater China Wine Network, Asia Pacific Classification Sugar and Wine Network, Asia Pacific Wine Business Network, Pinduoma Sugar and Wine Network, Sugar and Wine Business Network, Sugar and Wine Information Network, Jinyin Sugar and Wine Network, Famous Wine Network, High Quality Sugar and Wine Network.

◆ Professional customer invitation

Official invitation: Invite VIP personnel from various levels of administrative departments, well-known food and alcohol experts, scholars, and relevant departments to attend the meeting through the provincial and municipal sugar, alcohol, and food regulatory departments;

Market invitation: The company dispatched 7 professional teams consisting of 28 people to travel to all 13 regions in Heilongjiang Province, including Haqi, Mujia, and 19 regions in Jilin, Liaoning, and Inner Mongolia, totaling 43 cities, 463 counties, towns, and townships, 10 farms, 14 forestry bureaus, and 90 municipal districts. Together with local long-term partners, they formed a team of more than 100 people to jointly promote the 17th Harbin International Sugar, Wine, and Food Fair from May 8th to 10th. Merchants were invited to visit and place orders.

◆ Professional customer invitations covering various industries

In addition to inviting traditional channel merchants such as distributors, agents, wholesalers, distribution companies, and alcohol wholesale markets to visit and negotiate procurement, the organizing committee will expand the buyer invitation team to F&B, bars, and restaurants this year 关键意见领袖 Group buying buyers from various industries: homestays, banks, real estate, weddings, manufacturing, business training, furniture, jewelry+luxury goods, flower arrangement, cigars+pipes, golf, camping+outdoor, RV, yacht clubs+sea fishing, artists, clothing industry, medical beauty industry, music and dance, big health industry, insurance and other industries. The organizing committee utilizes a large database to push invitations on a regular basis, and invites professional audiences to visit and place orders through industry media, self media, and advertising media.

◆ Distribution of promotional materials: 50000 invitation letters and 1 million tickets will be distributed in Northeast, North, and Northwest China;

◆ SMS promotion: Target customers send over 3 million SMS messages;

◆ Newspaper Promotion: Publish exhibition information in mainstream newspapers and magazines in Northeast, Northwest, and North China regions;

◆ Road sign placement: Electronic screens and road signs for sugar, alcohol, and food markets in various regions, as well as major road sections where the event is held;

　　Exhibition Procedures

1. The applying unit shall properly fill in all the contents of the "Exhibition Application" form and affix the official seal, and transfer 30% of the deposit to the account specified in the invitation letter. After that, the "Exhibition Application" and the remittance voucher issued by the bank shall be mailed, emailed or faxed to the organizing committee;

2. After receiving the above materials, we will provide you with the exhibition confirmation document;

3. The remaining balance shall be paid before April 30, 2027. We will provide you with exhibition related materials such as the "Exhibitor Handbook";

4. When submitting the "Exhibition Application" form, please send samples or instructions of the exhibits for the purpose of dividing exhibition areas and conducting pre exhibition publicity work;

5. Please note that if you cancel the exhibition or fail to pay the remaining balance on time, the deposit you paid will not be refunded.

　　Bank of Deposit

Bank of China Limited Harbin Pingfang Branch

Account Name: Harbin Zhonglue Technology Development Co., Ltd

Account: 1677 4445 1688

　　Registration Contact

Harbin Great Wall International Exhibition Co., Ltd

Harbin Zhonglue Technology Development Co., Ltd

Office Address: No. 56 Xinpu Nursery Street, Nangang District, Harbin City

Postal Code: 150001

Phone: 0451-87558666 87558688 87558687

Mobile phone: (0) 18700666666 15046681512

Fax: 0451-86268632

E-mail： zwh1000@126.com

Contact: Zhao Lijun, Bai Yuan, Liu Changbin