2026 The 47th the Taihu Lake International Machine Tool and Intelligent Equipment Industry Expo (the Taihu Lake International Industry Expo WIIE)

3、 Promotion Plan

Exhibition promotion is crucial to the success or failure of an exhibition. We use various effective promotional methods to vigorously promote the exhibition

1. The organizing committee dispatched a professional team to visit the national industrial market, distribute promotional materials point-to-point, promote the exhibition, and invite distributors from all over the country.

2. Invite industrial associations, equipment manufacturing and processing enterprises, mechanical and electrical company distributors, agents, etc. from various provinces and cities to visit and purchase.

3. Organize visiting groups, trade groups, and expert groups through various industry associations to visit the site for guidance and exchange.

4. Sign strategic cooperation agreements with this exhibition through mainstream media such as major media, radio stations, professional magazines, and industry websites.

5. Invite industry insiders through new media methods such as network call centers, fax machines, online emails, and mobile text messages.

6. Through online marketing such as WeChat, Tiktok, Toutiao, Tencent, etc. as an important means of publicity and promotion, WeChat interactive activities or games are carried out irregularly, and Internet advertising is used to increase exposure and enhance the influence of the exhibition.

7. Direct mail promotion: The organizers, co organizers, and organizers have established a relatively complete database of industry manufacturers. A customer service team of 50 people uses telephone, fax, mail, email, SMS, visits, and other methods to target automobile manufacturing, aerospace, motor automation, wind power generation, medical equipment, mold manufacturing, clocks, instrument manufacturing, motorcycle manufacturing, toy manufacturing, building materials manufacturing, rail transportation, bicycle and electric vehicle manufacturing, professional metal processing, plastics, aircraft manufacturing, light industrial product manufacturing, shipbuilding, hardware product manufacturing, elevator manufacturing, mechanical and electrical equipment manufacturing, mechanical manufacturing, electronic/communication product manufacturing, and other mechanical manufacturing enterprises, as well as mechanical design institutes, research institutes, and mechanical departments of colleges and universities, to transmit comprehensive information about the exhibition, ensuring that more than 50000 professional visitors arrive. Exhibition site.

8. Outdoor advertising: anti-aircraft advertising for expressways around Wuxi such as Yanjiang Expressway, Shanghai Nanjing Expressway, Beijing Shanghai Expressway, Xicheng Expressway, 312 National Highway, and large-scale outdoor advertising for major overpasses such as the Taihu Lake Avenue and Jincheng Viaduct in the urban area of Wuxi for more than half a year; Hundreds of outdoor spray painted advertisements, hundreds of floating balloon advertisements, over 3000 taxi body advertisements, and large-scale outdoor advertisements and timed promotions have been set up at the intersections and key venues of the main roads in Wuxi city. More than one million professionals in the industry can access exhibition information at any time.