Guiding unit: Shaanxi Provincial Department of Industry and Information Technology
Host: Shaanxi Furniture Association
Organizer: Xi'an Huazhan Exhibition Co., Ltd./Guangzhou Huazhan Exhibition Planning Co., Ltd
1、 Exhibition Introduction
Based in Xi'an, radiating to the central and western regions. Relying on Xi'an's unique geographical advantages and strategic location, the Xi'an International Furniture Expo has undergone 24 sessions of deep cultivation and development, with a cumulative exhibition area of nearly 1.1 million square meters and more than 1.18 million visitors. It has transformed into a highly influential home industry channel marketing platform, industry chain supply cooperation platform, home lifestyle promotion platform, and mass experience consumption platform in the central and western regions. The 25th Xi'an International Furniture Fair will focus on the strategic purpose of "promoting domestic and international dual circulation and deepening industrial cooperation between the east and the west", focusing on cutting-edge trends such as industrial clusters, whole house customization, intelligent transformation, green intelligence, and diversified design, and comprehensively revitalizing and upgrading; Integrate multiple channels such as manufacturers, distributors, decoration companies, designers, home and building materials stores, furniture industrial parks, and end buyers to unleash consumer momentum. Adhering to the principle of "precise efforts, building circles and strong chains, and striving for practical results", we are committed to creating a "booster meeting" for regional economic growth, a "driving meeting" for leading furniture in the central and western regions, and a "development meeting" for the national furniture industry.
2、 Simultaneously held
The 11th Xi'an Whole House Customized Home Furnishing and Door Industry Exhibition
The 25th Xi'an Woodworking Machinery and Raw Materials Exhibition
3、 Scope of exhibits
Boutique Furniture Exhibition Area:
Solid wood furniture, soft furniture, panel furniture, metal furniture, light luxury furniture, office furniture
Redwood furniture, new Chinese style furniture, classical furniture, Ming and Qing style antique furniture, wood carving, home decor, etc;
Whole house customization exhibition area:
Cabinets, wardrobes, wall cabinets, bookcases, TV cabinets, bathroom cabinets, walk-in closets, tatami mats, all aluminum home furnishings, integrated wall panels, TV background walls, door panels, various types of boards, hardware, edge banding, vacuum formed films, furniture design software, etc;
Furniture semi-finished products and raw materials exhibition area:
White stubble furniture, semi-finished furniture, wood, furniture hardware and accessories, adhesives, paints, coatings, leather, textile fabrics, furniture components, etc;
Wooden door and sliding door exhibition area:
Solid wood doors, composite doors, vacuum formed doors, unpainted doors, painted doors, molded doors, cabinet doors, wardrobe doors, sliding doors, swing doors, folding doors, solid wood flooring, composite flooring, etc;
Woodworking Machinery Exhibition Area:
Customized furniture production equipment, door and window production equipment, solid wood furniture production equipment, soft furniture production equipment, production management software, etc.
4、 Eight reasons to choose Xi'an Furniture Exhibition
1. Starting point of the Silk Road, hub of economic and trade in the central and western regions
Xi'an, the geometric center of China's geographical location, the starting point of the Silk Road, and a national central city, has been one of the important economic and trade hubs in central and western China since ancient times. It is a bridgehead and key node city for many home furnishing enterprises to expand and deeply cultivate the central and western markets.
2. Embrace favorable policies and promote commercial circulation
Driven by favorable policies for home consumption and iterative innovation in the home industry, the home circulation industry in Xi'an is poised to take off. Xi'an Furniture Exhibition deeply cultivates channel circulation, improves exhibition and trade efficiency, and is an important window for brand promotion, product exhibition and sales, supply and demand matching, and business opportunity matching.
3. Deeply cultivating the B-end, facing the C-end directly, integrating exhibition and trade
Gathering brands, revitalizing industries, and promoting consumption, Xi'an Furniture Exhibition mainly focuses on B2B professional exhibitions, and combines with B2C consumer exhibitions in parallel. Truly integrating exhibition and trade throughout the entire industry chain, achieving a win-win situation for multiple parties such as production, enterprise, and exhibition.
4. Full industry chain coverage, convergence of the latest technological products
The five exhibition areas of Huiju boutique furniture, whole house customization, semi-finished furniture raw materials, wooden doors and sliding doors, and woodworking machinery comprehensively showcase new products, materials, technologies, trends, and designs in the home industry chain, further enriching the market supply of western home consumption, strengthening supply and demand docking and industrial synergy.
5. High visibility, with a gathering of brand exhibitors
As the influence of the exhibition continues to expand, more and more brand exhibitors are using the Xi'an Furniture Exhibition as a powerful engine for "new product launches and business preferences". Next year's exhibition will continue to gather big brands, introduce new products, lead trends, gather industrial innovation resources, and expand the "friend circle" of the exhibition.
6. Free shuttle bus service for dealers, subsidy for large-scale exhibition viewing
The organizing committee will collaborate with industry associations and furniture stores in various cities in the central and western regions to plan more than 50 exclusive free shuttle routes, supplemented by exhibition subsidy mechanisms (please refer to the detailed rules of the travel subsidy activity for details), to serve furniture distribution agents in Shaanxi and surrounding provinces and cities, further ensuring the quantity and quality of professional visitors at the exhibition site.
7. High quality conference events empower industry development
The organizing committee will collaborate with Shaanxi Furniture Association and China Pan Home Internet Celebrity Alliance to hold multiple high-quality forums, competitions, lectures, production and sales matching meetings, trend release conferences, etc., focusing on current hot topics in the industry and exploring the survival rules of the stock era.
8. Accurate invitation, omnichannel empowerment and drainage
Relying on the platform advantage of 23 years of deep industry cultivation by the organizing committee, Xi'an Furniture Exhibition continues to increase its organizational strength, and through precise invitations, multi-channel empowerment, comprehensive drainage, marketing matrix and other methods, it extensively gathers highly valuable channel buyers and expands the exhibition's volume.
5、 Audience organization
1. 200000+professional buyer database: Lock 200000+dealers and professional buyer databases, and promote exhibition information through phone invitations, mass messaging, and other methods to increase the attendance rate of professional visitors.
2. Widely invited professional groups: collaborating with over 100 professional building materials and home furnishing markets in the western region and over 50 industry associations nationwide for promotion, gathering industry chain resources such as home decoration companies, designers, and universities to jointly build a super ecosystem for the home furnishing industry.
3. Market promotion and deep penetration: Deepen the advantages of the exhibition in the third and fourth tier markets, carry out local promotion and invitation for professional markets in multiple regions, and ensure the quantity and quality of professional buyers present.
4. Exhibitors collaborate to expand their network: mobilize the power of exhibitors, participate in audience invitations together, utilize their industry network, increase the number of professional visitors, and enhance the attractiveness of the exhibition.
5. Bus shuttle optimization service: For furniture distribution agents in Shaanxi and surrounding provinces and cities, we have carefully designed over 50 free bus shuttle routes, providing large-scale exhibition subsidies to ensure the quantity and quality of professional visitors at the exhibition site.
6、 Promotion and publicity
1. Professional media cooperation: Collaborate with over 60 authoritative media outlets in the industry, including China Furniture Business Journal, Home World, China Economic and Trade · Furniture China, China Furniture Report, Furniture Cool, Fengdi Media, Global Woodworking Machinery, Jinjue Media · Woodworking Machinery News, China Building Materials Network, Jiuzheng Building Materials Network, Customized Home Network, etc., to achieve wide coverage, precise positioning, and enhance the professional image of the exhibition.
2. Mass media linkage: Collaborate with Tencent, Sohu, China.com, Xibei.com, Shaanxi Headlines, Sanqin.com, Xi'an News Network, Fangtianxia, Fenghuang.com, Huashang Headlines, Yidian Information, Fangtianxia and other mass media to reach multiple channels and enhance online visibility.
3. Search engine optimization: Combining keyword optimization, metadata settings, and other SEO strategies to improve the click through rate and ranking of exhibitions on search engines such as Baidu, and increase organic traffic.
4. Outdoor advertising coverage: Multi point layout in prime locations such as furniture and building materials stores and furniture parks, with strong exposure and attracting the attention of target groups.
5. Industry exhibition promotion: Cross provincial linkage, forming synergy, sharing 40+industry exhibition resources such as Shanghai, Guangzhou, Shenzhen, Qingdao, Chengdu, Zhengzhou, Suzhou, etc., to enhance the visibility and influence of the exhibition.
6. New media matrix detonation: integrate platform resources such as WeChat, Tiktok, Kwai, Weibo, Today's Headlines, Little Red Book, etc., build a comprehensive new media matrix, and widely cover visiting customer groups.
7. Big data precision delivery: Carry out digital marketing, collaborate with top live streaming platforms and MCN institutions, invite industry KOLs to the exhibition site, increase topic awareness and expand exhibition influence through cooperative live streaming, content co creation and other forms.
7、 Buyer Benefits
Various cities and districts within Shaanxi Province
The organizing committee will provide free shuttle buses to the exhibition venue for pre booked professional visitors in Xi'an, Baoji, Xianyang, Tongchuan, Weinan, Yan'an, Yulin, Ankang, Shangluo, and Hanzhong areas.
Various regions outside Shaanxi Province
Professional visitors from dealers in Gansu, Qinghai, Xinjiang, Ningxia, Inner Mongolia, Shanxi, Hebei, Henan, Hubei, Sichuan, Chongqing and other regions can make appointments to visit the venue. After confirmation and verification by the organizing committee of the conference, they can be reimbursed for one-way tickets (car tickets, train tickets, high-speed rail tickets, plane tickets or self driving highway tolls, with a maximum subsidy of 200 yuan).
1. The first 1000 registered audience members will receive a beautiful gift on-site
2. Registration deadline: Before May 13th, 2025
3. Exclusive VIP Rest Area Services
4. The above exclusive services can be enjoyed after reservation and registration
5. The final interpretation of the above activities belongs to the Organizing Committee of Xi'an International Furniture Expo
Organizing Committee Liaison Office:
Address/Add: 20th Floor, Qujiang Film and Television Building, Yannan 5th Road, Qujiang New District, Xi'an City
Phone: 18991313601 (same as WeChat)