Guidance unit:

Guangzhou Municipal People's Government

Organizer

Guangzhou Osade Exhibition Service Co., Ltd

Collaboration Unit:

Guangzhou Domestic Cooperation Service Center

Supporting Unit(s)

Guangzhou Municipal People's Government

Guangzhou Cooperation Office

Organizer: Guangzhou Oshard Exhibition Service Co., Ltd

Launch time: August 21-23, 2026

Exhibition location: Zone A, China Import and Export Commodity Fair Exhibition Center

Exhibition Overview:

FLE2026 Guangzhou International Cold Chain Industry Expo&Guangzhou International Fresh Food Supply Chain and Cold Chain Preservation Technology Exhibition, based in China and facing the countries and regions along the "the Belt and Road", has been successfully held for ten consecutive times, focusing on the overall solution of the whole upstream and downstream aspects of the cold chain industry. The last exhibition received a total of 43000 visitors, and a total of 400+exhibitors visited, with nearly 1000 new products launched. This also reflects the industry's continued trust in FLE exhibitions, and also reflects the industry's constant pursuit of cold chain innovation technology. Be brave to think about the present and look to the future.

Looking ahead to 2026, FLE will continue to work with the industry under the theme of "Smart Cold Chain - Connecting Health", and will once again kick off at the China Import and Export Fair Exhibition Hall from August 21-23, 2026. Simultaneously held with the Guangzhou International Fair, the upstream and downstream industrial chains are seamlessly integrated, with a comprehensive focus on cold chain technology and equipment, cold chain preservation technology and equipment, pharmaceutical cold chain technology and equipment, cold chain transportation equipment, automated cold storage and warehousing integration technology, cold chain digitization and temperature control information technology - cold chain logistics and supply chain services, and other upstream and downstream ecological industrial chains; Open up the closed loop of business formats; At the same time, industry themed seminars and product promotion events, industry innovation and development summit forums will be held to promote the exchange of cutting-edge information and technology in the industry, jointly explore the latest market development trends and innovative solutions, and promote the establishment of partnership relationships!

FLE2025 simultaneous event

Organize annual activities and news releases for enterprises to double the effectiveness of their participation in exhibitions.

Organize summit forums, academic seminars, professional buyer matching, and equip on-site experience areas

FLE2025 Marketing Promotion:

Organize multiple reverse procurement docking meetings with important authoritative institutions and government agencies at home and abroad, and collaborate with industry organizations to invite professional buyer groups from home and abroad to participate in procurement.

Data marketing: Big data enables one-on-one buyer matching and provides professional buyer customization services for exhibitors. Exhibitors can generate exclusive invitation letters with just one click.

Online publicity: Through online and offline official publicity resources, brand and market are combined, and Tiktok, Bilibili, Tencent video number, Xiaohongshu, Netease, Sina Weibo, official account, Today Headlines and We Media platform are promoted simultaneously and comprehensively through online media.

Media Promotion: Collaborated with over 120 mainstream media outlets in the domestic and international industries for advertising exchange, cooperative associations, and terminal enterprises. Conducted multi-dimensional promotional activities through three-dimensional social media, and organized more than 20 professional buyer groups to visit the exhibition

Hardware promotion: Invite over 300000 phone calls, and directly invite target users such as food, chain supermarkets, cold chain logistics, pharmaceuticals/chemicals, chain restaurants and hotels, farm bases, e-commerce, etc. in multiple rounds before the exhibition; Print 800000 tickets and 130000 invitation letters for visitors.

500000 text messages were sent in bulk, 400000 EDM electronic newsletters were sent, and 100000+target audiences were reached through email. There were 360+print, online, and mobile advertisements, and 1000+media reports; Including exhibitor recommendations, direct media delivery to potential audiences, and continuously expanding promotional coverage.

Brand benefits of participating in FLE2025:

1. Organize a large number of high-quality new customers with high signing rates. 2. Have more than 300000 buyer customer resources at home and abroad to invite potential buyers to the exhibition site. 3. Competitive advantages - showcase image and strength, shape brand, and improve core competitiveness of the enterprise. 4. Achieve twice the result with half the effort - communicate with potential customers face-to-face, understand the latest market trends and development directions. 5. Studying competition forms can help you develop short-term and long-term plans for your enterprise. 6. The best time and platform to showcase products or experience services to potential customers. 7. Expand the influence of your enterprise through multimedia promotion. 8. Good opportunities for new product launches and market promotion

Scope of exhibits:

Cold storage refrigeration and cold chain technology equipment:

Cold storage refrigeration system and units, cold storage doors, cold storage insulation boards, cold storage extruded boards, cold storage pallets, cold storage lights, cold storage forklifts, cold storage machines, refrigeration accessories, self-control systems, refrigeration and freezing equipment, quick freezing equipment, tunnel equipment, pre cooling equipment, cold storage insulation materials, temperature control systems;

Cold chain preservation technology equipment:

Refrigerator, air curtain cabinet, island cabinet, display cabinet, preservation equipment, ice maker, controlled atmosphere preservation warehouse, portable freezer (including vehicle mounted);

Smart retail equipment, fresh self-service vending machines, smart retail technology and solutions, barcode scanners, RFID systems;

Labeling, weighing equipment, fruit and vegetable racks, fresh food shelves, fresh food stands, fresh food display facilities, intelligent payment and cash register technology;

Medical cold chain technology equipment:

Medical cold chain technology equipment, medical insulation boxes, phase change cold storage materials, ice packs, ice boxes, medical cold chain logistics, medical cold chain monitoring and management systems, drug cooling cabinets, etc;

Cold chain transportation equipment:

Refrigerated truck chassis, refrigerated compartment, and transport refrigeration unit;

Refrigerated trucks, last mile delivery vehicles, refrigerated truck accessories, car tailboards;

Refrigerated transport box, mobile cold storage, insulated box, EPP insulated box, refrigerated bag, ice pack;

Automated cold storage integration and logistics warehousing technology:

Automated three-dimensional cold storage integration and logistics warehousing technology, cold storage shelves, cold chain turnover boxes/baskets;

Stacker cranes, conveyors, shuttle cars, AGV robots, storage and material handling equipment, cold chain sorting equipment, laser scanners, vision systems, infrared sensors, GPS and other system equipment

Cold chain temperature control information technology:

Cold chain monitoring and management system, Internet of Things technology, temperature and humidity recorder, temperature label, positioning system;

Cold chain transportation system solution, warehouse information management system, cold chain information&detection, cold chain electronic tags;

Cold chain logistics services, pharmaceutical cold chain, electronic temperature control, cold chain tracking and identification;

Cold chain logistics and supply chain services:

Mainline transportation, urban distribution, home delivery services, supply chain services, warehousing services;

Cold chain real estate and logistics parks, cross-border logistics services;

Application of Cold Chain Traceability Technology:

Traceability system and solutions, sensors, control chips, anti-counterfeiting technology, system integration software;

Booth price:

Standard booth: 12m ² minimum rent RMB: 1500/m ² Open space booth: 36m ² minimum rent RMB: 1400/m ²

Overseas exhibitors: starting rent for 12m ² USD: 350/m ² open space booth: 36m ² starting rent USD: 300/m ²

Deluxe Standard Booth: Minimum Rent for 12m ² RMB: 1850/m ²

Audience buyer composition:

Fresh agricultural products, e-commerce, chain restaurants/hotels, chain supermarkets, community fresh food chain stores, food and beverage, frozen and refrigerated food, distributors, agents, import and export traders, dairy/baked goods, biopharmaceuticals/chemicals, logistics service providers, air/sea/railway transportation service providers;

For more information, please contact the Secretariat of the Organizing Committee:

Guangzhou Osade Exhibition Service Co., Ltd

Phone: (86) 20 3889 6896 Fax: (86) 20 3868 1916

Email: osdexpo@126.com Website: www.fle-china.com

Address: No. 6 Huacheng Avenue, the Pearl River River New Town, Tianhe District, Guangzhou. Postal Code: 510000