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The 29th CBE SUPERY Beauty Supply Chain Expo in 2025 will be grandly held from May 12-14 at the Shanghai New International Expo Center (Pudong).
CBE SUPERY will focus on presenting the trends and hotspots of the beauty industry supply chain, aggregating1500+high-quality supply enterprises, coveringRaw materials/materials OEM/ODM、 41 items in 4 major categories of packaging and mechanical equipmentBy segmenting product categories and leveraging the international influence of CBE brand, we aim to help build a value exchange platform for the beauty industry upstream and downstream through exhibitions, forums, awards, matchmaking, and communication. Our main goal is to guide and solve the pain points in the development of the beauty industry, showcasing the country's strengths and weaknessesThe cutting-edge beauty industry supply chain ecosystem.
New product|Technology | Resources
Exhibition Highlights
Centralized release of new technological products, accelerating the implementation of scientific research
Focus on new products, technology, and resources, and carry outBeauty Technology New Product Release Series EventTo help technology new products gain more exposure and commercial resources, and to build corporate image and industry awareness with technological strength and high quality.
It will be held on May 11th2025CBE International Cosmetics Technology ConferenceExplore innovative trends and technological achievements with scientists and beauty research experts. During the exhibition, more than 30 technology themed activities will be held, focusing on cutting-edge technologies and processes in cosmetics research and development, emerging trends and categories, innovative dosage forms and packaging, and other hot topics to accelerate the release of the development potential of scientific and technological achievements.
All Star Supply Companies Gather to Empower Brand Differentiation Competition
A cosmetics supply company that gathers over 1500 furniture suppliers with competitive and innovative capabilities, such as Cosme, Koma, AstraZeneca, Focus Frida HCP、 Akxilong, Xianjunlong, Zhejiang Jinsheng, Chengxing Machinery, Hengtai High tech, etcFrom raw materials/materials OEM/ODM， From packaging and mechanical equipment, one-stop empowering beauty brands to create differentiated products from the inside to the outside.
Overseas buyers, international group gatherings, one-stop link to resources
FromOver 15000 overseas professional buyers from 101 countries and regions attended the exhibition, collaborating with European, American, and Asian cosmetics associations. The event was held on May 11th at the Kerry Hotel Pudong in ShanghaiSupply Chain Overseas Matchmaking ConferenceThrough online product display appointments and offline face-to-face negotiations, we assist supply chain enterprises in accurately going global and exploring market opportunities.
Online and offline traffic fission, 365 day trade docking
“CBECloud Quick Selection”The mini program links exhibitors and buyers throughout the year, achieving real-time display of exhibitor images and promoting new products365 day real-time trade matching, covering the CBE3000+community, 200000+active industry users, and CBE million professional buyer database for promotion. Combined with tour guides and other guides, it improves the efficiency of audience exhibition and the accuracy of supply and demand matching.
Overview of Exhibitors
Exhibitors cover raw materials/materials OEM/ODM、 Packaging, mechanical equipment 4 categories, 41Segmented categories to meet the refined production and product development needs of professional buyers.
Audience Overview
The exhibition willGather R&D leaders, product managers, procurement managers, and marketing officers from cosmetics brands; cosmeticsProduct development manager, formulator, quality and safety manager, e-commerce channel provider; Industry associations and media 关键意见领袖 Professional audiences such as trend agencies, consulting firms, data and social platforms.By 2025, we will deeply cultivate segmented category buyers and accurately invite professional audiencesattendAttend exhibitions and conduct on-site negotiations.
Special Activities
2025CBE International Cosmetics Technology Conference
2025The CBE International Cosmetics Technology Conference, as a core event, will focus on the technological innovation and transformation of the beauty industry in the new era of technology consumption. It will revolve around themes such as basic research, research and development trends, brand strategy, technology transformation, and scientific communicationAssist beauty industry players in gaining insights into market opportunities, formulating corporate strategies, and opening up new blue oceans in the cosmetics industry. At that time, more than 400 domestic and foreign experts/scholars, as well as beauty science popularization KOLs, will gather to give speeches. Guided by professionalism and guided by science, we will select outstanding enterprises, technologies, and products, guide correct scientific communication, and promote the development of the beauty industryQuality development.
In addition, the conference will also invite professional international procurement delegations from France, Germany, Japan, South Korea, Thailand, Malaysia, Singapore, Indonesia, Taiwan, China, Hong Kong and other countries and regions to communicate with representatives of domestic enterprises in the whole industry chain to jointly promote development!
2025CBE Supply Overseas Matchmaking Conference
Based on the high attention of the international market to China's intelligent manufacturing and the growing demand for domestic equipment enterprises to go global, CBE will continue to adhere to the international dual circulation strategy of "bringing in and going out". On May 11, 2025, CBE will launch a supply overseas matching event at the Kerry Hotel, selecting high-quality overseas buyers with precise trade needs, and helping domestic beauty machinery and equipment enterprises achieve customized and diversified business matching in one stop, comprehensively expanding overseas business.
Concurrent Events
We will focus on new products, technology, and resources to launch the "Technology Shanghai" series of new product launches, presenting you with a feast of technological new products from four categories: beauty OEM, raw materials, packaging, and mechanical equipment.
10+OEM Product Series Theme Event
AI based product development, flexible supply chain, functional products, scientific communication and other product development themed forums and matchmaking events
10+ Raw Material Series Theme Activity
Theme Forum on Innovative Raw Materials such as Safety Regulations, Efficacy Trends, Technological Innovation, Emotional Beauty, Inspection and Testing, and Aromatherapy Featured Exhibition Area
5+Packaging Series Theme Activities
Design Trends, Environmentally Friendly Materials, Process Upgrades, Visual Communication, and Packaging Aesthetics Theme Forum and Packaging Innovation Experience Exhibition Area
5+Equipment Series Theme Activity
Forum and exhibition area on intelligent manufacturing topics such as progress in automation and intelligence, smart factories, and equipment going global
2025CBE Meiyi Grand Prize Technology Product List
2025Mei Yi Grand Prize Technology Product ListTargeting cosmetics formula R&D and supply enterprises, we select formula products and technologies with technological and innovative capabilities, empowering brands and products to differentiate and advance!The award-winning formula products were jointly evaluated by over a hundred industry experts and voted by professional audiences. They will be widely disseminated and exposed, and will be commended at the award dinner. At the same time, they will also have the opportunity to be exhibited in the exhibition area of the Meiyi Technology Award during the exhibition period.
partner
The exhibition will collaborate with over 100 associations, professional colleges, industry media, and institutions to integrate promotion and empower industry communication.